Wildlands benefitted yet again from the World’s oldest and greatest ultra-marathon, the Comrades Marathon. Wildlands has been one of the 6 official charities of the Comrades Marathon Association (referred to as Amabeadibeadi charities) for the past 4 years and have been ever so humbled by the rise in the funds donated year on year.
Wildlands, in association with Old Mutual, started their campaign at the Comrades exhibition which took place at the Durban Exhibition Center (26 – 28 May). Their activation was 3 fold consisting of a children’s area, which had a fun yet educational purpose; Comrades branded merchandise on sale and an informative Old Mutual Wild Series section which was abuzz all day.
To date, through the Comrades Amabeadibeadi Race For Charity platform, the Wildlands ‘rhino runners’ (74) have raised over R 500 000. A further R 100 000 was raised through the sale of the Comrades branded merchandise which proved to be popular once again this year.
All funds raised through the sale of the Comrades branded merchandise has been split 50/50 and allocated to Wildlands’ Trees for Life and Rhino Conservation Projects.
On race day, the Wildlands team hosted a water table in Camperdown, 30km mark en route to Durban, which was supported by Wildlands staff. The recycling team did a sterling clean-up operation over the first half of the route collecting over 5000kgs of plastic and cardboard which will be recycled at the Wildlands Midmar Recycling Depot.
“Wildlands is proud to once again contribute towards making the Ultimate Human Race green and clean. We are grateful to the Comrades Marathon Association for allowing us the opportunity to continue to benefit as an official charity and to Old Mutual for their unwavering support as our sponsor, making it possible to continue to enable a sustainable future for all,” Concluded Buyi Makhoba, Wildlands’ Strategic Marketing Manager.
If anyone is interested in running for rhino for Comrades 2017 – please contact Buyi Makhoba at BuyiM@localhost/import-data-post.
WILDTRUST (registered as the Wildlands Conservation Trust - IT No: 4329/1991/PMB)