Wildlands, a leading environmental non-profit, has collaborated with Different.org – a crowdfunding philanthropy platform, to make a difference and touch the lives of the communities in KwaZulu-Natal where Wildlands works.
The #WHATIF campaign is based on the premise of ‘WHAT IF’ what I am already doing could benefit someone less fortunate than myself?’
Individuals are encouraged to complete ‘challenges’ around becoming an activist. Activities like, signing up, exercising, and fundraising are some of the challenges set out. In completing these challenges, each activist can potentially receive up to R800 in donations for Wildlands from Different.org.
All funds raised by the Wildlands activists as part of the #WHATIF campaign, will go to the Wildlands’ Trees for life initiative. This initiative empowers community members who grow indigenous trees and barter them with Wildlands for livelihood support items. Wildlands will use the donations from the #WHATIF campaign to buy trees grown by the Tree-preneurs, and the income will be used to cover one year’s school fees for the Tree-preneurs’ dependent.
With the support of activists, Wildlands will be able to fundraise for the education of our future generations. Signing up to become a Wildlands activist is simple:
The Wildlands #WHATIF crowdfunding campaign launches this month of October, with a fundraising target of R500,000. All South Africans are urged to help improve the quality of life for hundreds of community members across our beautiful country. The Wildlands vision is a sustainable future for all and with the support of the public, we can touch many young lives, educate the youth and help them realise their true potential through education and leading a healthy lifestyle.
To help us amplify the campaign, Sbhahle Mpisane, also known as ‘Fitness Bunnie’ in the world of social media, has raised her hand to become the Wildlands’ campaign ambassador.
“I’m very excited about this campaign as education for underprivileged South African youth is a very contentious topic in our country. Being from KwaZulu-Natal inspired me even more as I’ll be doing this for my home province. With the high dropout rates amongst the youth due to no funds, I felt this will show ordinary South Africans that doing amazing things doesn’t require a huge bank balance but a giving heart. Exercising has changed my life and I’m very excited to be able to contribute to those in need through something I love the most,” Mpisane commented.
“Wildlands truly believes in the power of the collective so why not harness this in a way that encourages others to give while doing what they love? This campaign is an opportunity to enable people to realise their power as philanthropists by making it fun and easy to help others,” comments Buyi Makhoba-Dlamini, Wildlands’ Strategic Marketing Manager.
This campaign would not be possible without the generosity and forward-thinking team of Different.org, as well as our media partners DStv and Kaya FM.
WILDTRUST (registered as the Wildlands Conservation Trust - IT No: 4329/1991/PMB)