Kingsley Heath, a well-known African luxury clothing brand, are initiating an exciting campaign to raise funds to support rhino conservation. The campaign will run from the 22nd of August until World Rhino Day, which falls on the 22nd of September 2014.
In the last 30 years, more than 90% of the rhino population has been wiped out; Of 30 species, only 5 remain today and all of them are threatened in some way. This year alone has seen 659 rhino poached (statistic as of the 17th of August 2014) this is why Kingsley Heath has started #KH4RHINOS.
“The figures are staggering. We are losing more than are being born in the wild annually. We feel strongly that we all need to support the anti-poaching cause and help save our rhinos in any way possible – before it is too late”, said Mr Bruce Joubert, MD Kingsley Heath.
#KH4RHINOS launched 22 August 2014 and ends 22 September 2014 (World Rhino Day).
To raise funds Kingsley Heath have had model rhinos hand painted that their celebrity ambassadors will auction off to YOU, the general public. Bismarck du Plessis, Flip van der Merwe, Francois Steyn, Elma Smit, Shaun Pollock, Bok van Blerk and Sias du Plessis will each compete to see who can raise the most funds for rhino conservation. The artwork on each rhino depicts elements inspired by Africa, rhino conservation and personal elements tying back to each ambassador.
The public will be able to donate to the cause by SMSing the name of the specific rhino they wish to support to 49794 or through www.kingsleyheath.com and clicking through to the Rhino page. Donations cost ONLY R30!
All proceeds (net of service provider fees) will be donated to Wildlands Conservation Trust for their Project Rhino Tracker initiative.
“By fitting the latest tracking technologies to Rhino in protected areas, we allow for a more efficient use of field rangers, as we have a better knowledge regarding the Rhinos movements and behaviours, and can deploy field rangers at strategic locations to counter any vulnerable situations,” said Kevin McCann, Deputy Director of Conservation at Wildlands. “This includes the use of satellite transmitters and UHF data-loggers, which provide the most real-time information on the Rhino that is available to date.”
For more information visit www.kingsleyheath.com or http://www.localhost/import-data-post/our-work/our-rhino-projects and don’t forget to get voting to support this worthy cause.
WILDTRUST (registered as the Wildlands Conservation Trust - IT No: 4329/1991/PMB)