It is only fitting that Cobra, as a 100% home-grown company and a proud part of South Africa’s heritage, has introduced a range of products that pays homage to this legacy. The aptly named “Heritage Collection” is a stylish range of contemporary single lever mixers inspired by the beauty of the local landscape and the country’s abundant fauna and flora.
The “Heritage Collection” comprises of five new product ranges, each of which takes its name from a landmark characteristic of one of South Africa’s listed UNESCO World Heritage Sites. The new ranges include Karoo (from the Richtersveld Cultural and Botanical Landscape site); Protea (from the Cape Floral Region Protected Areas site); Baobab (from the Mapungubwe Cultural Landscape site); Tugela (from the uKhahlamba Drakensberg Park site) and Nyala (named after the shy animal that populates the iSimangaliso Wetland Park site).
The Heritage Collection has not only been created to celebrate South Africa’s heritage, but also to act as a driver for social change within the country’s broader community. A percentage of the nett profits generated from the sales of Heritage Collection products will be donated to the Wildlands Conservation Trust. The trust focuses on uplifting communities through the restoration of the ecosystems they depend on, creating and sustaining ‘green jobs’ for unemployed and impoverished community members.
“It is with the preservation of our legacy in mind that we have named our latest collection,” explains Shelley Galliver, Marketing Manager of Cobra Watertech. With the ranges taking their inspiration from nature, there are subtle similarities between the mixers and their namesakes. Karoo is minimalist and clean-cut with a stark beauty, while Protea has soft, curving levers and spouts that mimic petals. Where Tugela has organic flowing lines, Nyala’s triangular form reflects the characteristic head shape of this antelope. The solid Baobab is sturdy; its mixers boasting robust ‘trunks’.
All of the Heritage basin mixers offer water-saving benefits by utilising flow restrictors that limit water flow to an economical six litres per minute. They also include alternative flow straighteners for low pressure installations. In addition, the Karoo plain and raised basin mixers, Tugela basin and sink mixers and Protea sink mixer come with temperature and flow control cartridges.
Kevin McCann, Strategic Manager at Wildlands, attended the event on behalf of the organisation. “Being a proudly South African company, Wildlands is privileged to be associated with the Cobra brand, whose new Heritage range of products will be used to support and invest in our community conservation projects,” said McCann. “We look forward to building a strong partnership with Cobra in support of conserving our natural heritage, and their philosophy of being an environmentally and socially responsible company.”
“Part of being a South African icon is about building environmental, social and financial equity and raising awareness around sustainability. To show how much we care, and in an effort to really make a difference, Cobra will be donating a portion of the proceeds of the collection to the Wildlands Conservation Trust. So the success of this collection could influence the trust’s efforts to restore ecosystems and uplift communities in a positive way – the Ubuntu way!” Galliver concludes.
Cobra’s “Heritage Collection” is available in store from 18th October 2013. For more information on Cobra call Tel: 0861 21 21 21 or email:marketing@cobrawatertech.co.za or visit the web on: www.cobra.co.za to view Cobra’s extensive product catalogue.
WILDTRUST (registered as the Wildlands Conservation Trust - IT No: 4329/1991/PMB)