WILDTRUST is proud to announce its partnership with Jeep® Apparel SA, a global brand on a journey to a zero-emission future. As part of this new strategy, it recognises the power trees have to improve the quality of our planet and individual well-being. In keeping with this commitment, Jeep® Apparel has partnered with WILDTRUST through its WILDLANDS programme to bring the OneTeeOneTree initiative to life.
“Jeep® Apparel aims to plant 6000 new indigenous trees in South Africa, with a vision of planting even more next year,” commented their Marketing Manager Jonathan Bradbury. “Although we believe Jeep is not just planting trees – we are planting hope, cleaning the air, strengthening our communities, and creating economic opportunities.”
The fashion brand is fulfilling this commitment in collaboration with its customers and WILDTRUST and for every 100% organic cotton Jeep® Apparel ladies’ or men’s t-shirt sold, WILDTRUST will plant a tree.
Jeep® Apparel is working with the WILDLANDS and community Tree-preneurs to restore degraded forest, grasslands, savanna, and fynbos landscapes, combating land degradation, adapting South Africa’s landscape, and preparing for climate change.
“Tree-preneurs are local community members who grow indigenous trees at their homesteads and barter them with the Trust for livelihood support,” commented WILDTRUST CEO Dr Roelie Kloppers. “Our teams, together with Tree-preneurs work to re-establish ecosystem function and resilience. All the trees are planted into restoration sites and we ensure that the trees are looked after and contribute to national and global targets for restoration, reforestation, and carbon sequestration.”
“We are extremely proud to partner with Jeep® Apparel on this campaign and hope it will raise awareness of climate change and the actions we can take for a better tomorrow. This campaign does not only address environmental issues, but also supports our network of unemployed Tree-preneurs who are actively growing the trees that will be planted,” commented Kloppers.
“We believe every contribution is essential, and we thank our customers for doing their bit. These trees will help build hope, community, and a cleaner future,” said Bradbury. “The T-shirts can be bought online (https://www.jeepapparel.co.za/sustainability/ ) or at any of our 9 Jeep® concept stores nationwide.”
WILDTRUST continues to pursue the realisation of its vision of ‘a thriving and resilient world’ through biodiversity conservation, empowering and uplifting communities as well as advocating and protecting wildlife through its two core programmes – WILDLANDS and WILDOCEANS.
