Cobra Watertech handed over a cheque for R67 159 to the Wildlands Conservation Trust yesterday, the 25th of September. The donation coincided with Heritage Day, as the funds comprised a percentage of the total net profits made to date from the sale of Cobra’s aptly named “Heritage Collection” – a dazzling range of contemporary single lever mixer taps inspired by the beauty of South Africa’s landscape and the country’s abundant fauna and flora.
“Our Heritage Collection really struck a chord with South Africans, and the range has been incredibly well received. We’re delighted this donation will be used to further the amazing work the Wildlands Conservation Trust is doing in our local communities. We will continue to donate a portion of the proceeds of the sale of this range to the trust in the future,” said Ronelle Badenhorst, Cobra Business Unit Manager, Director Designate.
Designed around the sustainability ethos of the four Cs, namely commerce, conservation, community and culture, the Heritage Collection doesn’t only celebrate South Africa’s heritage, but also acts as a driver for social change within the country’s broader community.
This is perfectly aligned with the Wildlands Conservation Trust’s objective of uplifting communities through the restoration of the ecosystems they depend on, and creating and sustaining ‘green jobs’ for unemployed and impoverished community members.
“A key philosophy is to use conservation land use development as the means to encourage the improved sustainable management of the natural environment and community upliftment. We are therefore extremely grateful to Cobra for this donation, which is being invested in our eco-tourism infrastructure in the Bhekula Tshanini communities in the Maputaland region of KwaZulu-Natal. Partnerships with dedicated and committed companies such as Cobra are essential to these community initiatives reaching their full potential,” says Kevin McCann Deputy Director of Conservation at Wildlands.
The donation will be used to increase capacity and improve the visitor experience of the community-owned Bhekula Sand Forest Lodge. Visit http://www.africaninsight.co.za/bhekula-nature-reserve.html for more information – this could be your next holiday destination!