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CAMPAIGNS
The WILDTRUST Communications Team pride themselves in producing science based, edgy and easily digestible content for media channels. Over the past year the team generated content for our social media platforms and over 450 media pieces for traditional media channels (radio, television, print and online) that reached over 46.4 million people and was valued at over R13.5 million.
CAMPAIGN HIGHLIGHTS
Ocean iMPAct Campaign oceanimpact.co.za
This underwrites MPA Expansion Project and 30x30; Small-Scale Fishers and MPAs Project and the Environmental, Social and Economic Risks and Impacts of Offshore Oil and Gas Exploration and Extraction Industry in South Africa Project. Memorable content profiled through this campaign include the development of an Oil Spill Model (and key findings), a drive for MPA expansion partnering with actress Shailene Woodley and the youth driven, “Listen to the Ocean” movement.
Sharks Under Attack campaign sharksunderattackcampaign.co.za
The “Securing Protection for Sharks and Rays Project”, following on from a 3-year Shark & Ray Protection Project is supported by the Shark Conservation Fund and underwritten by the highly effective awareness and communications campaign – Sharks Under Attack (previously Shark Attack campaign).
In the last year the Sharks Under Attack campaign content (on all things sharks and rays) saw the generation 56 media pieces (online, print, radio, and television broadcast) around 625 social media posts and reached over 10 million people.
A short film “Caleb: Beyond the Bite” produced by WILDTRUST was launched on World Ocean Day (8 June 2024) on the Sharks Under Attack platforms, follows award-winning actor and shark bite survivor Caleb Swanepoel and unpacks his relationship with the ocean. The film takes the audience on a journey of loss, growth, and insight into his perspective on sharks, reaching over 300,000 people across all social media posts and 3 297 946 people across Traditional Media platforms (radio, TV, online and print) making the total people exposed to the powerful, emotive film, over 3.5 million.
Sharks Under Attack
On The Brink campaign onthebrinksa.co.za
The Sanctuary for Sharks & Rays project is a 3-year project which aims to achieve the designation of new areas of protection, expanded protected areas and or rezoned areas for sharks and rays. “ON THE BRINK” is a campaign underwriting the Sanctuary for Sharks & Rays Project funded by the Rainforest Trust and co-funded by Oceans 5 and Shark Conservation Fund, in partnership with the National Department of Forestry, Fisheries and the Environment.
Over the last year the ON THE BRINK campaign content reached over 9 million people through 56 media pieces (radio, TV, online & print) and 200 social media posts.
The On The Brink campaign is behind the award-winning proudly South African film entitled “SEE US.” Featuring our very own Thandeka Hlongwa and award-winning underwater videographer Steve Benjamin, “SEE US” garnered significant media attention by telling an inspirational story about South Africa’s extraordinary endemic and threatened sharks and rays living in MPA’s. The film has not only been leveraged through media platforms but also took home a Gold and Pinnacle Award (an award given to the overall winner of its category) at the International Tourism Film Festival - Africa (ITFFA).