Unilever South Africa has continued to grow their bartering partnership with Wildlands, by holding a successful second handover day in August in the Esikhawini community in Kwa-Zulu Natal.
The Unilever Health & Well-being barter project is led by members of the Unilever Future Leaders Program (UFLP), who work together with Wildlands , a non-profit organisation that promotes ‘green-preneurship’ by enabling disadvantaged communities to collect recyclable waste and grow trees which they then barter for livelihood support items such as groceries, bicycles, Jojo tanks, building materials and school fees.
This project, launched in May this year, builds on the Wildlands model and allows Green-preneurs to barter waste collected and / or trees grown for packs containing some of Unilever’s most popular nutrition and hygiene products, including Lifebuoy soap, Sunlight laundry bar, Knorrox, Domestos, Rama and Vaseline.
The latest handover day took place on Friday, 1st August in the Esikhawini community, on the outskirts of Richards Bay at a site where one of Wildlands’ tree nurseries is located. The handover saw over 340 community members in attendance to barter for 876 hampers (worth a combined value of over R190 000) for approximately 26 000 trees. It represented the Unilever project’s largest handover to date.
UFLP project member, Andrzej Ogonowski, commented on the growth of the project, stating that “In May we did a pilot handover for the first 60 health and well being packs, and now 3 months later we are having handovers where we are bartering close to 900 packs at a single handover. The scale and demand for the packs is just incredible.”
The handover day also included demonstrations on the products contained in the Unilever packs, where community members interacted with and learned how to more effectively use Lifebuoy Hygiene Soap, the multiple uses for the Sunlight laundry bar and the nutritional benefits of Rama margarine. As Ogonowski highlighted “[the tree-prenuers] have worked hard to earn these products, so by teaching them how to use them more effectively, we ultimately create more value for them. We are also generating awareness for serious health and hygiene issues which affect them and their communities.” The project is currently on track to barter over 6000 hampers by the end of 2014.