The 26th of July marked a day of history in the making as the first “Rhino Parade” rhino was unveiled at the offices of Life Residential, at Mandela Rhodes Place, Cape Town. This rhino was inspired by a partnership between Life Residential and the Wildlands Conservation Trust and is the 13th rhino in the Wildlands parade to be officially unveiled.
The Rhino Parade is an innovative Rhino conservation fundraising campaign (pioneered by Wildlands) based on the internationally renowned ‘Cow Parade’ concept. It is aimed at profiling the plight of South Africa’s Rhino and creating public awareness around the crisis that we as a nation are facing, whilst raising funding to support rhino conservation efforts. Wildlands work closely with Celebrities and Rhino Ambassadors who are tasked with decorating a ¾ life size rhino sculpture to represent their personal message around poaching.
Richard Boxford, Managing Director of Life Residential, found Wildlands Conservation Trust through their Adopt-a-Rhino initiative in 2011, when he adopted a female White Rhino, who he named Ubomi. Since then, Boxford has become progressively passionate about Rhino and is what Wildlands refer to as a Rhino Ambassador. Boxford makes Rhino a topic that is explored in every Life Residential Newsletter, whether it is actively recruiting new adoptees for Rhino or simply spreading awareness around the poaching crisis, he is truly an ambassador for the cause. Boxford is currently also helping Wildlands in their search for an individual to adopt Ubomi’s one and a half year old calf.*
“I am passionate about property and rhino conservation,” said Boxford, “and the Wildlands Rhino Conservation Projects have always been an awesome opportunity to combine these two passions. We’re very proud of our commitment to Ubomi and the opportunity to launch the ‘Rhino Parade’ in Cape Town,” said a beaming Boxford.
Boxford also surprised the Trust when he produced a cheque for R75 000 at the unveiling, which will bring the total amount raised and donated by Boxford and Life Residential to R100 000 within a 2 year period.
“Funds from passionate individuals and corporate entities, such as Richard Boxford and Life Residential are key in ensuring our projects are efficient and effective in fighting the rhino poaching crisis,” said Wildlands Strategic Manager Kevin McCann. “Wildlands is working closely with like-minded organisations to find a long term solution to curb this conservation crisis,” said McCann, “and together with our partners, members of Project Rhino KZN, we have developed 3 projects that will provide a coordinated and effective response. Namely, Project Rhino Tracker, Project Rhino Aerial Support and Project Rhino Investigations & Prosecutions Support,” said McCann.
Lauren Laing, Marketing Manager at Wildlands and the custodian of the ‘Rhino Parade’ brand said, “This campaign would also not be possible without the talented individuals that sponsor their time for the cause. I would like to thank Graphic Designer, Craig Rafferty of Whalley & Associates and Artists Dane Knudsen and Karla Nixon, for making this rhino the bright orange beauty that it is. We must also mention Stuttaford Van Lines who made sure the rhino made it safely, and in one solid piece to Cape Town from Kwazulu-Natal,” concluded Laing.